Global Media & Information Literacy Week and ROFFEKE

Tomorrow (October 24th) is the beginning of Global Media and Information Literacy Week. The 2024 theme is “The New Digital Frontiers of Information: Media and Information Literacy for Public Interest Information”. It will address the transformative impact of emerging technologies such as Generative Artificial Intelligence and the new generation of digital content creators on the production and dissemination of public-interest information, highlighting both opportunities and risks." https://www.unesco.org/en/articles/celebrating-global-media-and-information-literacy-week-2024?hub=66833

I uploaded to notebooklm a document that has the first two laws of UNESCO's five laws of media and information literacy, and ROFFEKE's motto (Friendship, Fun, Freedom) and mission (to promote rock music in Kenya via film by dispelling myths and misconceptions about rock music). Here are some excerpts from the podcast:

00:18 ...rock music, especially in Kenya, isn't exactly mainstream...ROFFEKE is providing this entry point. It's a place where people can experience a culture and art that they might not ever come across otherwise.

00:37 ...when I hear barriers to information I usually picture Internet censorship but simply not being exposed to a certain type of music...that's a barrier too.

00:50 ...ROFFEKE showcases rock music through film...suddenly those financial and geographical barriers start to disappear. The genre becomes open to people who might never even have thought of listening to rock before.

1:25 ...music, film, these are powerful ways to share information too...stories woven into them, emotions, ideas that can actually challenge how we see the world and even build bridges between cultures. ROFFEKE is using that power to dismantle common misconceptions about rock music.

2:08 ...ROFFEKE becomes a space for people to come together, bond over this music they love and just express themselves without holding back."

You can listen to the full 3-minute podcast HERE: