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ROFFEKE is proud to partner with Additude Africa

ROFFEKE is proud to partner with Additude Africa
"Additude Africa promotes time credits as a means of encouraging the youth to be involved in community building activities in order to add a new dimension in their lives and make a positive contribution to their communities."

ROFFEKE is proud to partner with

ROFFEKE is proud to partner with
"Looking for a way to pitch your idea for a television show or movie? offers a next generation platform for creators of original ptiches for TV, film and digital media to connect directly with Hollywood producers and studio executives."


Friendship (networking), Fun (experimentation), Freedom (purpose, empowering, transparency)


ROFFEKE logo by Jozie of Kenyan band 'Murfy's Flaw'

ROFFEKE is a member of the Universal Film and Festival Organization

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Comments on "The ABC of ROFFEKE" Screenings (September 2015 at iHub)

I liked all the films especially the one for Superman [“This is Joe”] and the last one which was longer [“ Frontman ”]. I look forward to at...

The Indie Bible

Thursday, June 1, 2023

Africa Day, Africans Rising, Borderless Africa, Mastercard Edtech event at Ihub, African Diaspora

On 25th May, Africa Day is celebrated in Africa and all over the world. I first celebrated it in May 2019, when I attended “Google’s Africa Day Outreach: Creative Bootcamp” at Nairobi Garage. 

I'm in the purple checked sweater.

In 2023, ROFFEKE celebrated Africa Day with Africans Rising under the theme of “Borderless Africa”. The ROFFEKE Borderless Africa YouTube playlist features short films and music videos submitted to ROFFEKE since 2015, that have been created by or feature Africans in the continent or in the diaspora. 

The Kilimanjaro Declaration 2.0 was adopted on 31st August 2022 in Arusha Tanzania. In the declaration, the 2022 All African Movement Assembly (AAMA) declared that:

1. Africa is a rich continent, and her wealth belongs to all her people. We commit to fight for economic justice qualified by socio-political development.

2. Africans have a diverse, rich, and powerful heritage that is important to heal ourselves and repair the damage done by neoliberalism to our humanity and environment. Being Africans and embracing African philosophies such as “Ubuntu” are sources of our pride.

3. African youth and women are a critical foundation for building the success of our continent and must play a central role in building the Africa We Want for Unity, Justice, Peace and Dignity. We are committed to building an intergenerational dialogue and strategic collaboration with our elders to advance a shared vision.

4. Africa’s diaspora, whether displaced through slavery and colonialism or part of modern-day migration occasioned by political, economic and climate change factors, is part of Africa’s history and future. We commit to ensure that their reservoir of knowledge, skills, resources and passion are part of advancing Africa.

Also on Africa Day, I attended (virtually) an event titled “The African Diaspora, Trade, and Investment Symposium”. The event’s YouTube video description: “This #AfricaDay, OECD Development Centre and Minnesota Africans United are gathering investors, policy makers and diasporic groups, to share examples of the many ways African #diasporas engage in private sector development to the benefit of both “mother” and “new” home countries.”

The next day, on 26th May, I attended Mastercard Foundation’s EdTech event that was held at iHub. In the past, iHub has played a role in helping ROFFEKE achieve its mission of promoting rock music in Kenya via film. In September 2015, ROFFEKE held a screening of short films and music videos at iHub. Read some of the attendees' comments HERE

ROFFEKE is passionate about education. On January 24th 2023, ROFFEKE commemorated Education Day with a document highlighting the knowledge shared by ROFFEKE alumni from all over the world. On January 24tth 2022, ROFFEKE commemorated Education Day with a report highlighting the hashtag #edumental which ROFFEKE first used at an Education Day event on January 20th, 2020, right before the pandemic. In that report, I wrote: 

“Why is ROFFEKE – a rock film festival – interested in education? There are many reasons but in short, education is part of the objectives of ROFFEKE. Also, education plays a crucial role in the achievement of ROFFEKE’s mission: to promote rock music in Kenya via film by dispelling rock ‘n’ roll myths and misconceptions.”

The main objectives of ROFFEKE are:

1. To showcase local and international rock ‘n’ roll films and music videos for the purposes of education and entertainment.

2. To organize workshops, forums and seminars related to various aspects of rock music and the film industry.

3. To provide a platform for emerging and established, local and international rock bands.

The Mastercard Foundation Edtech event was inspiring. I sat through the first few presentations by talented Edtech startups namely Snapplify, Easy Elimu, Funky Science, Silabu, Elewa, Arifu and Virtual Essence. Clearly, a lot is being done by Kenyan entrepreneurs to tackle the challenges of education in Kenya and Africa.

Later, as I was reflecting on all these events, I could not help but connect the dots. One speaker at The African Diaspora Trade and Investment Symposium, Christopher Brooks, is a venture capitalist of African descent with a passion for Africa. He pointed out that he was on the lookout for projects he could invest in. I strongly believe that the projects I saw during the Mastercard Foundation Edtech event are ripe for this kind of Afro-cenric investment. Christopher said:

“I have a bias when it comes to this kind of conversation. We invest in tech. We invest in tech specifically because it scales quickly, creates enormous value quickly and then when there is some sort of liquidity event or exit, you can redeploy the gains and it just becomes this ever-expanding economic pie. I’m a big believer in tech. Africa is actually producing right now some of the world’s best innovative technologies. (From minute 49:22 to 49:50)

At this African Diaspora Trade and Investment Symposium, I was inspired by all that the diaspora is doing to help Africa. However, as an African in Africa who sees a lot of opportunities in the “motherland” I begun feeling uncomfortable with the narrative of Africans always being recipients of aid, even if it is from fellow Africans. I asked via the Zoom Q and A feature: How can Africans also help Africans in the diaspora?

In the chat, I made a small contribution that challenged the narrative that African youth only want government jobs. While it is true that many Africans look to government jobs due to the stability they offer, many African youth are entrepreneurial, as evidenced by the Mastercard Foundation Edtech event. I pointed out in the chat that many Africans are interested in and are active in the creative economy.

“The Mystery of Capital: Why Capitalism triumphs in the West and fails everywhere else” by Hernando de Soto was mentioned by Christopher Brooks. He said: “What I learned as I read that book was that talent is equally distributed among the human population but opportunity is not.” (From minute 40: 49 to 41:08)

I would argue that even this lack of many opportunities in Africa…is actually an opportunity!

Christopher Brooks went on to say: “Our venture capital firm has the goal of creating a world where transformation capital is accessible to all not just to some so that is how we invest. We find really great entrepreneurs of colour with really great ideas and we deploy strategic capital in the right amount at the right time to help those entrepreneurs scale their businesses and eventually exit their businesses creating brand new economic value." (From minute 42:52 to 43:17)

He also said: “I wanna actually go a couple of layers deeper than the current conversation. When Africans were imported to America as slaves, we were told, we black people, were told that we were not fully human. America told black people that they were three-fifths human, and that meta-narrative of less than human has been indoctrinated in people throughout American history." 

(Check out "ROFFEKE University: Lesson 1 - Slave Trade, The Blues and Rock ‘n’ Roll" and “Of 'African' Products and 'Mzungu' Music”)

"So one of the things that we must do, we all must, even members of the diaspora, must examine our worldview and ask ourselves, do we really believe that talent is equally distributed across the world, because in many nations, especially developed nations, we’ve been taught that talent is not equally distributed. We’ve taken this darwinistic approach, survival of the fittest, and we’ve basically said that the developed nations are the fittest, the nations that are developing or less developed are not as fit, are not as smart, are not as good, and that is just diabolical and patently untrue. I think the root, the foundation of any solution that has to do with the continent of Africa must be, Africans are brilliant. Africans are capable. Africans are investment-ready. Africans have the best solutions for Africa. If we really believe that, even those of us who are members of the diaspora, we will continue to tap into the genius of the African people that live on the African continent and we will build a better society because it will be deeply informed by those who live and breathe the African air every single day. That’s how we at Brown Venture Group and that’s how I as an individual investor and practitioner look at the world and that’s how I’m approaching the work. The best solutions for Africa come from Africa.” - Christopher Brooks. (From minute 1:06:14 to 1:08:00)

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