This blog offers a behind-the-scenes look at ROFFEKE.
ROFFEKE is pronounced "rafiki" which is a Swahili word meaning "friend". 'Friendship, Fun, Freedom' is the motto of the ROck 'n' ROll Film FEstival, KEnya. The mission of ROFFEKE is to promote rock music in Kenya by dispelling rock 'n' roll myths and misconceptions via the medium of film. The Purpose of ROFFEKE is "Lighten the Burden".
ROFFEKE OFFICIAL SELECTION 2023 (Partial Listing)
Click laurels to watch the playlist.
ROFFEKE OFFICIAL SELECTIONS 2021
ROFFEKE OFFICIAL SELECTIONS 2020
ROFFEKE is proud to partner with Additude Africa
"Additude Africa promotes time credits as a means of encouraging the youth to be involved in community building activities in order to add a new dimension in their lives and make a positive contribution to their communities."
ROFFEKE is proud to partner with ipitch.tv
"Looking for a way to pitch your idea for a television show or movie? Ipitch.tv offers a next generation platform for creators of original ptiches for TV, film and digital media to connect directly with Hollywood producers and studio executives."
ROFFEKE Values
Friendship (networking), Fun (experimentation), Freedom (purpose, empowering, transparency)
SUBMIT YOUR FILM TO ROFFEKE!
ROFFEKE logo by Jozie of Kenyan band 'Murfy's Flaw'
ROFFEKE is a member of the Universal Film and Festival Organization
I was interviewed by Irene Mugo of the Daily Nation about how artificial intelligence is impacting me as a creative. I mentioned that when it comes to AI, I am an optimist but I am also aware of the drawbacks.
Some of my interview answers did not make it to the article so I will share them here. Regarding the drawbacks, I said:
One challenge posed by AI in the creative space is bias. Most, if not all, AI tools are trained on data that is largely Western. This issue is being addressed and corrected but more still needs to be done to ensure that AI tools are representative of diverse cultures, philosophies and aesthetics. Another challenge is the disruption that AI will cause and is causing in the creative space. Many creative jobs will be rendered obsolete or will change drastically due to AI. This presents both a threat and an opportunity. Creatives who upskill and learn to use AI to complement their creative process will be able to ride this AI wave rather than drown in it. I also think there is a big opportunity for educational institutions to begin incorporating topics such as "AI and Creativity" into their curriculum."
I subscribe to David Shapiro's YouTube channel and in his video titled "AGI Revolution: How Businesses, Governments and Individuals can Prepare", he outlines some of the horrors of AI. In the section about "Forever Jobs" (minute 26:14), he points out that even jobs such as "childcare, entertainment, and hospitality" which are deemed "likely to persist due to intrinsic human desire for human-performed services" will not be spared by the AI monster.
I am a fan of psychological horror, where the monster is invisible and therefore more horrific because our imagination becomes very helpful in filling in the blanks.
Artificial Intelligence is that unseen monster that, according to some experts, may literally end the world.
In his video (minute 24:28) David Shapiro talks about Emotional Adaptation, "The range of emotional responses people may experience in response to significant changes..." He lists some of these emotions: "uncertainty, fear, anger, existential dread, anxiety, hope and awe."
One of the interview questions that Irene Mugo asked me was whether artificial intelligence will threaten creativity. I hope my answer to her question will inspire hope and awe in all creatives as we face the wonders and horrors of AI.
As an optimist and as a creative, I do not think AI poses a threat to creativity. Yes, AI can mimic creativity and sometimes can produce creations that are better than what human creatives can produce. However, this in no way is a threat to creativity. The creativity of AI does not take away my creativity. Comparison is the enemy here. I create because it gives me joy, it is a way for me to express myself, to communicate and to create value. There are other creators - both human and AI - who can create things that look or sound better than my creations. However, there is only one me, and no one - whether human or AI - has my unique perspective, experiences, values and beliefs. One could argue that soon, human beings will be able to upload their consciousness to robots and duplicate themselves...but that is a conversation for another time! To quote lines from a song called“Sons of Robots” by one of my favourite Kenyan rock bands "Rash":
“with all of their technology, they can feel no more.”
I think as long as we creatives continue to feel, we will always be a step ahead of artificial intelligence.
In 2020, during the Covid Pandemic, I (Mildred Achoch) organized an
online ROFFEKE Conference where various players in the Kenyan rock community
shared their triumphs and challenges. On June 19th and 20th,
2023, I attended a Public Participation workshop organized by KICTANET and
ICNL. The workshop was informative and hands-on and it inspired me to go
back and reflect on the 2020 ROFFEKE Conference in light of Public
Participation principles.
Below is my preliminary attempt. The goal is not
perfection, rather, it is to begin putting into practice what I learned during
the workshop.
“The main challenge we face as a band that plays
predominantly rock music is that…you are competing with other genres…If other
genres of music have a larger audience, that means from a marketing
standpoint, you find radio station playing them…” – George Gachiri, rhythm guitarist of Kanyeki. Also guitarist of Hybrid Intuition.
Summit: digital platform for creatives.
When?
Process of submitting creative work?
Guidelines to reduce bias and discrimination?
“It’s not easy to shoot [music videos] in Nairobi.
Getting permits is a problem. With “Hello Light” we went at night… set up
quickly, shoot and move out before anyone notices anything…if you wait to get
all the permits, it’s just too much of a process.” – Murfy’s Flaw.Question 5, minute 1:18
Governor
Sakaja: permission for filming to be done in Nairobi.
Is it actually
safe to do so or will there be running battles with Kanjo? (“Sakaja
waives permit fees for photographers and filmmakers in Nairobi.
September 28th 2022, ntvkenya.co.ke) “Sakaja stated that he
was keeping his promise to the creative economy to make a living without
being harassed by authorities.”
Wishlist: Soundtrack for film and TV. “It would be a
great thing to have bands’ music playing to support the local scene.” –Cyrus,
Kanyeki drummer. (Minute 2:19)
Creatives summit: free legal services. (Minute 1:10:01 and 1:11:26)
On 25th May, Africa Day is celebrated in Africa and all over the world. I first celebrated it in May 2019, when I attended “Google’s Africa Day Outreach: Creative Bootcamp” at Nairobi Garage.
I'm in the purple checked sweater.
In 2023, ROFFEKE celebrated Africa Day with Africans Rising under the theme of “Borderless Africa”. The ROFFEKE Borderless Africa YouTube playlist features short films and music videos submitted to ROFFEKE since 2015, that have been created by or feature Africans in the continent or in the diaspora.
The Kilimanjaro Declaration 2.0 was adopted on 31st August 2022 in Arusha Tanzania. In the declaration, the 2022 All African Movement Assembly (AAMA) declared that:
1.Africa is a rich continent, and her wealth belongs to all her people. We commit to fight for economic justice qualified by socio-political development.
2.Africans have a diverse, rich, and powerful heritage that is important to heal ourselves and repair the damage done by neoliberalism to our humanity and environment. Being Africans and embracing African philosophies such as “Ubuntu” are sources of our pride.
3.African youth and women are a critical foundation for building the success of our continent and must play a central role in building the Africa We Want for Unity, Justice, Peace and Dignity. We are committed to building an intergenerational dialogue and strategic collaboration with our elders to advance a shared vision.
4.Africa’s diaspora, whether displaced through slavery and colonialism or part of modern-day migration occasioned by political, economic and climate change factors, is part of Africa’s history and future. We commit to ensure that their reservoir of knowledge, skills, resources and passion are part of advancing Africa.
Also on Africa Day, I attended (virtually) an event titled “The African Diaspora, Trade, and Investment Symposium”. The event’s YouTube video description: “This #AfricaDay, OECD Development Centre and Minnesota Africans United are gathering investors, policy makers and diasporic groups, to share examples of the many ways African #diasporas engage in private sector development to the benefit of both “mother” and “new” home countries.”
The next day, on 26th May, I attended Mastercard Foundation’s EdTech event that was held at iHub. In the past, iHub has played a role in helping ROFFEKE achieve its mission of promoting rock music in Kenya via film. In September 2015, ROFFEKE held a screening of short films and music videos at iHub. Read some of the attendees' comments HERE.
“Why is ROFFEKE – a rock film festival – interested in education? There are many reasons but in short, education is part of the objectives of ROFFEKE. Also, education plays a crucial role in the achievement of ROFFEKE’s mission: to promote rock music in Kenya via film by dispelling rock ‘n’ roll myths and misconceptions.”
The main objectives of ROFFEKE are:
1.To showcase local and international rock ‘n’ roll films and music videos for the purposes of education and entertainment.
2.To organize workshops, forums and seminars related to various aspects of rock music and the film industry.
3.To provide a platform for emerging and established, local and international rock bands.
The Mastercard Foundation Edtech event was inspiring. I sat through the first few presentations by talented Edtech startups namely Snapplify, Easy Elimu, Funky Science, Silabu, Elewa, Arifu and Virtual Essence. Clearly, a lot is being done by Kenyan entrepreneurs to tackle the challenges of education in Kenya and Africa.
Later, as I was reflecting on all these events, I could not help but connect the dots. One speaker at The African Diaspora Trade and Investment Symposium, Christopher Brooks, is a venture capitalist of African descent with a passion for Africa. He pointed out that he was on the lookout for projects he could invest in. I strongly believe that the projects I saw during the Mastercard Foundation Edtech event are ripe for this kind of Afro-cenric investment. Christopher said:
“I have a bias when it comes to this kind of conversation. We invest in tech. We invest in tech specifically because it scales quickly, creates enormous value quickly and then when there is some sort of liquidity event or exit, you can redeploy the gains and it just becomes this ever-expanding economic pie. I’m a big believer in tech. Africa is actually producing right now some of the world’s best innovative technologies. (From minute 49:22 to 49:50)
At this African Diaspora Trade and Investment Symposium, I was inspired by all that the diaspora is doing to help Africa. However, as an African in Africa who sees a lot of opportunities in the “motherland” I begun feeling uncomfortable with the narrative of Africans always being recipients of aid, even if it is from fellow Africans. I asked via the Zoom Q and A feature: How can Africans also help Africans in the diaspora?
In the chat, I made a small contribution that challenged the narrative that African youth only want government jobs. While it is true that many Africans look to government jobs due to the stability they offer, many African youth are entrepreneurial, as evidenced by the Mastercard Foundation Edtech event. I pointed out in the chat that many Africans are interested in and are active in the creative economy.
“The Mystery of Capital: Why Capitalism triumphs in the West and fails everywhere else” by Hernando de Soto was mentioned by Christopher Brooks. He said: “What I learned as I read that book was that talent is equally distributed among the human population but opportunity is not.” (From minute 40: 49 to 41:08)
I would argue that even this lack of many opportunities in Africa…is actually an opportunity!
Christopher Brooks went on to say: “Our venture capital firm has the goal of creating a world where transformation capital is accessible to all not just to some so that is how we invest. We find really great entrepreneurs of colour with really great ideas and we deploy strategic capital in the right amount at the right time to help those entrepreneurs scale their businesses and eventually exit their businesses creating brand new economic value." (From minute 42:52 to 43:17)
He also said: “I wanna actually go a couple of layers deeper than the current conversation. When Africans were imported to America as slaves, we were told, we black people, were told that we were not fully human. America told black people that they were three-fifths human, and that meta-narrative of less than human has been indoctrinated in people throughout American history."
"So one of the things that we must do, we all must, even members of the diaspora, must examine our worldview and ask ourselves, do we really believe that talent is equally distributed across the world, because in many nations, especially developed nations, we’ve been taught that talent is not equally distributed. We’ve taken this darwinistic approach, survival of the fittest, and we’ve basically said that the developed nations are the fittest, the nations that are developing or less developed are not as fit, are not as smart, are not as good, and that is just diabolical and patently untrue. I think the root, the foundation of any solution that has to do with the continent of Africa must be, Africans are brilliant. Africans are capable. Africans are investment-ready. Africans have the best solutions for Africa. If we really believe that, even those of us who are members of the diaspora, we will continue to tap into the genius of the African people that live on the African continent and we will build a better society because it will be deeply informed by those who live and breathe the African air every single day. That’s how we at Brown Venture Group and that’s how I as an individual investor and practitioner look at the world and that’s how I’m approaching the work. The best solutions for Africa come from Africa.” - Christopher Brooks. (From minute 1:06:14 to 1:08:00)
Artificial Intelligence. As a techno-optimist, I feel like a surfer who is looking at the biggest wave ever. Yes, there is the ever present danger of “wiping out”, of the artificial intelligence wave wiping out humanity – or humanity as we know it. More knowledgeable people than I have spoken, written and made films or documentaries about the negative side of artificial intelligence.
Kenyan rock band “Rash” sung about “Sons of Robots”
Wearable Android (#ROFFEKEOFFICIALSELECTION2015) by Keita Nishida is a fun look at the human-technology relationship.
Me? I am a techno-optimist. Frankie Valli and The Four Season sung in Walk like a man, “The world isn’t coming to an end” and REM pointed out: “It’s the end of the world as we know it (and I feel fine”)
In May, I watched a webinar by 6 seconds titled “The Inside Path - Trust and Optimism for the Future”. Artificial Intelligence was one of the things that was mentioned as causing people anxiety. The three sub-topics that were covered in the webinar were:
•The role of optimism in creating a positive outlook on the future and fostering hope and excitement about what’s to come.
•The importance of trust in building strong relationships and communities that can support us in achieving our goals.
•How combining trust and optimism can create a sense of empowerment and agency in shaping our own future.
6 Seconds is “a non-profit organization whose mission is to increase the world’s emotional intelligence.”
I am a big fan and student of Emotional Intelligence. I thought Emotional Intelligence was one area that humans would dominate for a long time. Well, I recently learned about Heypi.com from the YouTube Channel “AI News Daily”. The title of the video says it all: "Hey Pi - The Best "Real" Conversation I've Had with an AI Chat Bot"
I tried it out and used Heypi.com to get a review of some sentences from my short story about The Shenganiguns titled “Office Romance”. Watch it here.
One of the things that is causing concern about the fast-pace of AI development and deployment is that there isn’t adequate regulation. There is concern that AI will excarcerbate already existing problems like bias. Enter Claude, an AI that takes into consideration the Declaration of Human Rights. I learned about it from this YouTube video titled “Claude: The Quantum AI that Surpasses ChatGPT (AI with a Conscience!?)".
On December 10th, 2022, ROFFEKE celebrated Human Rights Day with a YouTube playlist of short films and music videos that highlight the declaration of human rights. You can watch it here. Some of the films in the Human Rights playlist are also in the ROFFEKE Borderless Africa playlist, which is part of the Africans Rising “African Liberation Week” events taking place between May 22nd and May 28th.
During Mozilla Festival (March 20th to 25th) my session, titled “Techno-optimism through ROFFEKE rock ‘n’ roll films” featured the Human Rights YouTube playlist that showcased how tools such as YouTube playlists can help people in the global south participate in closed off or not easily accessible spaces. Mozilla Festival had some AI-themed sessions and even some of the non-AI themed sessions did touch on AI in terms of ethics and mental health.
So what is my current stance on Artificial Intelligence? Well, I am riding the AI wave with both excitement and caution. Surf's up!
On the 13th and 14th September, I was privileged to attend a conference organized by KICTANET and Konrad Adenauer Stiftung (KAS). Venue? The beautiful Tribe hotel located inside Village Market.
The afternoon session on the first day of the conference was a panel discussion titled "Framework for digital markets: in Kenya and EAC region Outcomes of all sessions." It was moderated by Barrack Otieno and was comprised of Rosemary Koech-Kimwatu from Oxygene Ltd., S.M. Muraya the Director of Salte Digital and Wilberforce Seguton of Bunifu Technologies. Wilberforce shared interesting insights from his visit to Germany and talked about some best practices he noted during his visit.
When the topic of telling tech stories came up, I just had to comment:
As a storyteller I just wanted to add a comment on the telling stories issue. I think that a multi-stakeholder approach is needed even in this. Storytellers just want to tell stories and techies can be allowed to just be techies. It’s a matter of collaborating. How can we work together? How can we help each other? As a techie, can you go to a filmmaker and say “let’s do something together”. How can my skills help you and how can your skills help me. So it’s just a matter of working together. Also, innovating the way stories are told. Make films, make reality TV shows, make game shows. Like Lion's Den but for technology. So it’s just a way of finding better ways of getting the story out there and making the story “sexy” so that the kawaida (non-techie) person is first of all entertained because that’s how people learn.